Positioning sprints for challenger tech brands.
Turn yesterday’s differentiators into table stakes and make your advantage the category’s next buying priority.
The default options in your market were built for yesterday's standards.
That makes your advantage easy to bypass. As long as buyers evaluate your category using legacy criteria, they default to the safe incumbent. A challenger's job isn't simply to explain what you do more clearly. It's to prove that yesterday's differentiators are now table stakes — and to make your advantage the next buying priority.
Trusted by teams at
* Firms we've worked with across brand, product, systems, and story.
Talk ID turns your strategic position into a coherent system of signals that shifts how buyers evaluate your category.
Your position takes shape as an active transmission—sharp ideas, high-stakes sales surfaces, and visual systems built to dismantle legacy criteria and make your advantage the new buying priority.
The stance stays constant while its expression evolves, giving buyers new ways to see why your advantage matters without letting the signal grow stale. Across the buying journey, that signal must hold together: visible at first contact, credible under scrutiny, and clear enough to travel without you in the room.
Your position is clear internally—but difficult for the market to find, understand, and remember.
It only clicks after a long conversation.
The founder or executive can make the case one-to-one, but the website, deck, demo, or content doesn’t create the same understanding before the conversation begins.
Your sales team keeps explaining the company from scratch.
Different reps describe your advantage in different ways, while familiar category language keeps creeping back into pitch decks, sales calls, and demo flows.
The insight exists inside the company—in board decks, product decisions, and customer work—but never becomes market-facing signals buyers can actually encounter.
Your leadership team has sharp, category-shifting ideas that never reach the market.
New offer. Established capability.
Talk ID’s positioning sprint draws on years of positioning, strategy, and high-craft design execution. These positioning blueprints show how complex category logic becomes a clear stance, a distinct visual architecture, and sales surfaces that force a shift in how buyers evaluate your category.
Who we are
Ziv Steinberg is a positioning and information strategist with two decades of experience in information design across complex enterprise systems and technical products. He works with founders and leadership teams to turn specialized advantages into clear positions that change what buyers notice and value.
Benjamin Hancock is a senior creative director whose work spans Wieden+Kennedy, R/GA, Monks, and McCann. He translates those positions into high-craft visual systems and market-facing surfaces that carry the position across the moments when buyers form their judgment.
A defined build, not another open-ended agency layer.
Engaging Talk ID does not mean committing to a vague transformation or replacing your existing team. You commission a fixed-scope 17-Day Market Signal Build with clear ownership and a defined first wave of high-craft, market-facing signals.
SCOPE AND PRICE CERTAINTY
The core offer is a complete 17-Day Market Signal Build: starting with the advantage you’ve built, defining the stance that makes it matter to buyers, establishing the new buying priority and evaluation criteria, and producing the first wave of high-craft, market-facing signals.
17 design days at $2,500 per day — $42,500 total.
NO STRATEGY HANDOFFNo abstract strategy document left for your team to translate.
Talk ID carries the strategy directly into high-craft sales surfaces, visual systems, and editorial work buyers can encounter.
QUALIFIED FITBuilt for hard-won advantages—not generic branding.
Talk ID is not a fit for companies looking for standard agency retainer work, generic brand awareness, or content for its own sake.
Challengers win mature markets by rewriting the buyer’s scorecard.
The goal isn’t to repeat legacy positioning more loudly. It’s to build a market signal that changes what buyers notice, question, and value at the moments that shape their decision.