Make your position consequential.
Talk ID helps B2B challengers turn an overlooked advantage into the next buying priority. Positioning isn’t explaining who you are or listing differentiators. It’s changing the criteria buyers use to choose.
A 30-minute conversation on the advantage you want buyers to value differently
That makes your advantage easy to overlook. Until buyers see what standard criteria leave out, they default to safe options. The work isn’t simply to explain what you do more clearly. It’s to make your advantage a buying priority.
You solve a problem the market has not yet learned to see.
Trusted by teams at
* Firms we've worked with across brand, product, systems, and story.
Talk ID turns your strategic position into a coherent system of high-craft market signals.
The position takes shape as an active transmission—sharp ideas, sales surfaces, and visual systems that re-educate the market. The stance stays constant, but the expression keeps changing—so it never gets repetitive, and buyers keep finding new ways to understand why it matters.
A position becomes a signal when it holds together across the buying journey: visible at first contact, credible under scrutiny, and clear enough to travel without you in the room.
Your position is clear internally—but difficult for the market to find, understand, and remember.
It only clicks after a long conversation.
The founder or executive can make the case one-to-one, but the website, deck, demo, or content doesn’t create the same understanding before the conversation begins.
Your sales team keeps explaining the company from scratch.
Different reps describe your advantage in different ways, while familiar category language keeps creeping back into pitch decks, sales calls, and demo flows.
Your leadership team has sharp, category-shifting ideas that never reach the market.
The insight exists inside the company—in board decks, product decisions, and customer work—but never becomes market-facing signals buyers can actually encounter.
New offer. Established capability.
Talk ID is a new offer built on an established body of positioning, editorial, and high-craft design work. The offer is new; the foundation isn’t. Our concept studies demonstrate how complex category logic becomes a clear stance, a distinct visual architecture, and market-facing surfaces that make the position immediately legible.
Who we are
Ziv Steinberg is a positioning and information strategist with two decades of experience in information design across complex enterprise systems and technical products. He works with founders and leadership teams to turn specialized advantages into clear positions that change what buyers notice and value.
Benjamin Hancock is a senior creative director whose work spans Wieden+Kennedy, R/GA, Monks, and McCann. He translates those positions into high-craft visual systems and market-facing surfaces that carry the position across the moments when buyers form their judgment.
For a challenger entering a mature market, performance comes from changing what buyers screen for.
Talk ID measures the work by whether it changes what buyers notice, question, and value. The goal isn’t to repeat a position more loudly. It’s to find grounded, market-facing ways to make the strategic idea useful across the surfaces and situations where buyers form their judgment.
30-minute conversation
A defined build, not another open-ended agency layer.
Engaging Talk ID does not mean committing to a vague transformation or replacing your existing team. You commission a fixed-scope 17-Day Market Signal Build with clear ownership and a defined first wave of high-craft, market-facing signals.
SCOPE AND PRICE CERTAINTY17 design days at $2,500 per day — $42,500 total.
The core offer is a complete 17-Day Market Signal Build: starting with the advantage you’ve built, defining the stance that makes it matter to buyers, establishing the new buying priority and evaluation criteria, and producing the first wave of high-craft, market-facing signals.
NO STRATEGY HANDOFFNo abstract strategy document left for your team to translate.
Talk ID carries the strategy directly into high-craft sales surfaces, visual systems, and editorial work buyers can encounter.
QUALIFIED FITBuilt for hard-won advantages—not generic branding.
Talk ID is not a fit for companies looking for standard agency retainer work, generic brand awareness, or content for its own sake.
Bring us the advantage you want buyers to value differently.
If any of these situations feel familiar, the next step isn’t a pitch—it’s a conversation about the advantage you’ve built, where it gets lost, and the buyer logic you want to change.
30-minute conversation